Why Your Political Campaign Needs to Partner with a Top Printing Company
With the 2020 Presidential election less than two months away it seems that you can’t turn on the television or open your mailbox without seeing political advertising. As candidates push even harder to get their message out to the nation, political campaigns are ramping up even more. This year is unique and unlike any other as the United States is still in the middle of a global pandemic. Therefore, different factors are coming into play to reach the end voter.
Print is Key in Politics
Even though candidates are promoting their campaign through the power of social media and advertising on television, print is still beneficial and offers unique ways to attract potential voters. Partnering with a top printing company provides much value. Here are four things to consider when choosing a printing company for a political campaign.
Full-Service Print Shop
It’s important to work with a full-service company that has years of experience creating print material for political campaigns. Not only does a reputable printing company have experience but they know what you will need. Most political campaign printing includes campaign signs, campaign posters, campaign stickers, postcards, rack cards, business cards, brochures, flyers, and door hangers.
Political Campaign Experience
Experience is a must when partnering with a top printing agency. When beginning any political campaign with print, the Federal Election Commission rules about political ads and solicitations is one of the most important things to know. The FEC website provides the rules about including disclaimers that appear on any political communication. Using an experienced printing company that includes services in design, print, and direct mail fulfillment will save you valuable time while also making your candidate emerge as professional and trustworthy.
With direct mail being a top priority, it’s critical that your political piece ends up in key demographic mailboxes that you wish to target within your region. Some printing services can offer a mailing list based on those demographics which can help you save money in your budget for other resources.
Quality & Consistency
When searching and comparing print agencies, some may claim they specialize in campaign printing. Having expertise in this realm provides great value and is very important. Putting the materials aside, the quality and consistency of the agency’s production are just as important. Do your homework by taking a little extra time to see the equipment they offer, what their range of services are, and even checking out their online reviews.
At Image Cube, we have years of experience assisting political campaigns to reach voters through the power of print and direct mail. If you’re in need to create memorable and eye-catching political pieces for your campaign, please contact us to speak with our team of experts to get started today!