Top Tips to Grow Your Franchise Business and Gain New Customers with Print
Time and time again print marketing has been a proven method to grow and attract new customers within the franchise businesses. Numerous studies have shown that print is a trusted form of media by many consumers. In fact, 70% of people polled within the United States state that they prefer to read print and paper communications over digital. As a franchise business, this can have many benefits to grow your business among numerous locations.
Franchise Owners Need Print
At Image Cube, we understand that running a franchise is hard work. The last thing you need to worry about is your print and marketing assets, after all, you’ve got a business to run. When it comes to printing brochures, flyers, business cards, direct mail pieces, and more, that’s where we come in. Here are some tips for print marketing that can help grow and attract new customers to your business.
If you want to successfully market your business then you must have high-quality print materials. To attract new customers and establish strong connections utilizing traditional printed marketing materials like direct mail, promotional products, signs, and banners can advance your target customer base more than relying solely on online marketing.
Personalized Direct Mail
Sending personalized direct mail with discounts and referral offers will increase both response rates and engagement. The ultimate win is that it may turn your clients into brand ambassadors who will boast about your products and services.
It’s important that your customers view your business through multiple touchpoints. It takes the average prospective customer to view an offering or promotion anywhere from five to 12 times before considering a purchase. Different promotional items such as flyers, posters, postcards, t-shirts are all different ways to get your name in front of customers in ways that digital marketing cannot.
Print and the Website
For those who still prefer the online method of learning more about your brand, print can still become effective. Showcasing your URL or QR code through printed material helps unify your brand on multiple marketing platforms.
Connecting Through Print
People know when they’re being sold to so it’s important to make a genuine connection to potential customers. A tangible connection of holding printed material in hand helps convey a sort of realness for them. Printing stands out in a world full of websites and online ads that are streaming all around us.
There is nothing quite like print to better promote your franchise business. As premier supplier member of the International Franchise Association (IFA), we want to help streamline your business through our many marketing efforts. We have extensive experience working with franchisors and franchisees to leverage the power of their brand to achieve a goal of consistency in messaging and branding. If you’re looking for ways to better promote your franchise through the power of print, connect with our team of experts to learn more, and get started today!