Personalized Mailers Can Help Your Business Gain Better Marketing Results
Whether your business is big or small, new or old, you need to have a secure marketing strategy in place to ensure success. If you’re not promoting your brand then you will never grow and gain maximum exposure. Sure, there are many avenues for marketing your brand (just check out our blog for the full list). However, there is still one method that has worked for many decades since marketing first began, the classic personalized letter via direct mail.
You know the saying, “if it isn’t broken…don’t fix it”? Well, that definitely applies to personalized letters when it comes to marketing. We know this tried and true strategy has probably been around longer than you’ve been alive as it services many benefits for promoting your business. To prove our point, direct mail sales letters receive a high 5.1% response rate, which is higher than most digital marketing response rates used today. In some cases, response rates for direct sales letters in the mail have gone up to as high as 135%!
We know what you’re thinking…what’s my ROI though? The cost of running a marketing campaign needs to reep positive benefits. Digital marketing campaigns tend to have the upper hand when it comes to upfront cost, however, the return isn’t always as rewarding. With direct mail there is the associated cost with printing up, processing, and then mailing any physical materials like sales letters, postcards, or brochures. However, with cost-efficient printing methods nowadays response rates can provide a better return on investment by up to 1300% and about an average of $3,000 on sales around $167 spent per person with direct mail.
At Image Cube, we provide more than just sales letters. We can help you create a customized campaign that encompasses personalized letters, B2B mailers, proposals, brochures, postcards, and more. We’re your one-stop-shop to create and target your market through reliable and efficient direct mail. Connect with our team of experts to learn more!