Image Cube Helps Banking Institution Leverage Their Market Spend
Challenges
Image Cube has proudly partnered with Caltech Employee Federal Credit Union for over the past decade to support their growth with print marketing. The credit union that provides banking and financial services for California Institute of Technology (Caltech) and Jet Propulsion Laboratory (JPL) employees was using multiple vendors before outsourcing Image Cube. Their different vendors provided various print products that included bank brochures, signage, promotional products, statement stuffers, direct mail postcards, business cards, folders, annual calendars, and stickers. Overall, money was being wasted by outsourcing multiple businesses because their marketing department was not leveraging their budget by using one vendor for all of their print materials. That’s where Image Cube stepped up to help.
Solutions
Image Cube is proud to be CEFCU’s one stop shop by consolidating all of their printing needs with one vendor. We provide comprehensive print solutions with promotional products, signs, banners, POP, marketing collateral, apparel, and direct mail. We helped by printing on different formats for multiple items such as business cards, flyers, posters, banners, promotional products, apparel, and more. The advantage ensures that colors and quality are consistent with the overall brand guidelines of color, styles, fonts, etc.
Results
By using one vendor by their corporate marketing team we became an extension of their marketing efforts. As their primary print supplier, we offer a dedicated account representative, support team as well as provide recommendations for new products and solutions as they become available. In addition to maximizing their marketing spend, we saved the company valuable time and helped streamline their print marketing process by consolidating their different print needs. Before Image Cube they would need to outsource multiple vendors which cost more money and time, something they can never get back. As a result, brand compliance for their printed materials ensured that their message didn’t negate or stray from the company’s core brand standards, values, and visual identity.
“Image Cube goes above and beyond time and time again. They complete projects on tight deadlines. Their prices are competitive. Their team is responsive and knowledgeable. And their print quality of branded materials are second to none.”
– Pattyl Aposhian, Vice President of Marketing
At Image Cube, we are proud to provide comprehensive brand printing and solutions for corporations. We offer print, signage/POP, promo products, marketing collateral, creative services, fulfillment and more. If you are looking for ways to deliver marketing solutions for your business, maintain brand compliance, streamline operations and leverage your spend, connect with our team of experts to get started today!